LONDON, 12 NOVEMBER 2026 – International Airlines Group (IAG) has today announced the launch of IAG Media, a new media and advertising business connecting brands with 122 million travellers across the Group’s portfolio of leading airline brands.
IAG Media brings together advertising across IAG airlines for the first time, using the Group’s scale, customer insights and growing onboard connectivity to help brands reach travellers at various points in their journey.
This includes advertising through digital channels, such as in-flight entertainment and the Starlink Wi-Fi login portal, as well as advertising in airport lounges and inflight magazines.
Nacho Tovar, CEO of IAG Media, said: “Travel is one of the few moments when people are open to discovering new things, and IAG Media puts brands right there with them. It brings together the scale of more than 122 million customers with the breadth and diversity of our leading airline brands. Each of our airlines serve different customers and markets, giving us access to a highly diverse audience. By combining those insights with on-board connectivity, we can help brands reach customers with advertising that is much more relevant. Our ambition is to build IAG Media into the leading travel media network.”
Growing its complementary businesses is a core part of IAG’s strategy, alongside strengthening its leading airline brands. IAG Loyalty demonstrates the value of this approach and is now the Group’s fastest-growing business in terms of profit. IAG Media builds on IAG’s strategy of developing capital-light, complementary businesses, drawing on the Group’s scale, brands and rich customer insights to diversify revenue streams and create new sources of long-term value.
Brands will also be able to work with IAG’s in-house creative studio, which uses generative AI tools to produce content at speed, combining content production with access to IAG Media's customer insights and advertising channels.
IAG is on track to have 50% of the Group’s long-haul fleet fitted with Starlink by the end of 2026. The Group-wide programme is designed to give travellers on every IAG airline a fast, reliable and consistent connected experience on board, so they can stream, play, browse and work in the cloud with connectivity comparable to what they have at home. The rollout is a core part of IAG’s transformation programme and supports the Group’s wider investment in the customer experience across its airlines.