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Building the future of air travel

We are constantly looking for new ways to improve our customer experience, operational efficiency, and environmental sustainability.

Creating value with new solutions

Through innovation we want to focus on solving the most valuable problems, and anticipating where the market opportunities will be.

From testing cutting-edge technology like generative AI, and Mixed Reality sets, to zero carbon flight and investing in start-ups, we focus on finding solutions for our customers, our people, our operations, and the environment.

Great ideas can come from anywhere, and we foster a culture of creativity and experimentation, creating an environment that encourages and supports innovation.

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Applications for the 2024 Accelerator are now open. To learn more and apply.

What we do

We partner with early-stage start-ups and scale-ups to test and scale new solutions through our three innovation programmes.

Accelerator We fast-track the testing and implementation of new technologies through our accelerator programme. Start-ups work directly with our airlines and group companies on a 12-week proof of value to solve a current business challenge. Learn more
Ventures As strategic investors, we provide top innovators with the funding and support they need to thrive, leveraging our Group’s network and expertise. Learn more
Research and Development We scan the market for emerging technologies to help our airlines and operating companies create new products, services and business models. Learn more

Our focus areas 

Our focus areas cover a wide range of cutting-edge technologies and solutions that we believe can materially transform our sector, both in the short and long-term.

We are looking for new technologies to help us elevate our customer experience and operations, such as digitised services for friction-free travel, new product offerings, automation, and data science to optimise revenue and operational planning.

We are committed to decarbonisation and accelerating change towards a more sustainable industry. Technologies of interest include sustainable aviation fuel, zero emission flight, carbon removal, electrification and sustainable materials.

We want to hear from companies developing solutions to fundamentally shift the way people and cargo move over the next twenty years. 

Current innovation projects

Current innovation projects


Delivering real-time visibility for proven cost reduction, improved safety, sustainability and passenger experience.

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Assaia 2


Sustainable aviation fuels to accelerate energy transition

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121322 Lanzajet 0930


Hydrogen-electric engines for zero-emission flight

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Watershed is an enterprise sustainability platform to manage climate and ESG data, produce audit-ready metrics for reporting, and drive real decarbonization.

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