Adam Daniels, currently IAG Loyalty chief commercial officer, is to become its chairman and chief executive on 1 March 2020. 

He will report into IAG chief executive Willie Walsh and become a member of the Group’s management committee. Adam replaces Andrew Crawley who is leaving to start a new career in American Express Global Business Travel as chief commercial officer.

Adam joined IAG Loyalty in October 2018 from British Airways where he was chief commercial officer. He started his British Airways career as a graduate trainee in 1992 and has worked in a variety of commercial and operational roles. 

IAG Loyalty is a subsidiary of International Airlines Group and offers a wide range of services to the Group’s airlines and B2B clients. These include the Avios reward currency for the British Airways Executive Club, Iberia Plus, Aer Club and Vueling Club plus customer programmes and loyalty management tools.


27 February 2020                   IAG04