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|New Mileage Currency Takes Off for British Airways, Iberia and UK Airmiles Customers|
IAG announces the launch of Avios, a new shared global rewards currency for members of the British Airways Executive Club, Iberia Plus and the UK Airmiles programmes.
In November 2011 BA Miles, UK Airmiles and Iberia Plus points will be renamed ‘Avios’. The currency will give members of British Airways’ Executive Club, Iberia Plus and the UK Airmiles** programme more ways to collect and redeem Avios.
The UK Airmiles programme will be relaunched as Avios in November 2011 with a major marketing and advertising campaign.
Key changes include:-
Taxes, fees and charges currently included in bookings made using Airmiles will be charged separately in cash for flights to all zones. However, regular collectors will only pay £27.00 and the Avios for return European flights on British Airways and Iberia in zones one, two and three.
Customers of the UK Airmiles programme can continue to book under the current terms until 15 December 2011.
Members of each programme will continue to be able to collect Avios with leading banks, credit cards, hotel, car hire and retail partners.
Full details of the changes to the BA Executive Club and Airmiles programmes are being communicated to customers from 1 September 2011.
Notes to editors:-
will pay £13.50 (BA Executive Club and Airmiles members) – exactly half the return amount. For all flights over 2,000 miles (zones four to nine) customers will pay the fare with Avios and the airline taxes, fees and charges separately in cash. Taxes, fees and charges will apply to all zones regardless of distance unless customers are eligible for a ‘reward flight saver’ fare.