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IAG Launches Hangar 51 Start-Up Accelerator Programme

International Airlines Group (IAG), the parent company of Aer Lingus, British Airways, Iberia, Vueling, IAG Cargo and Avios, today launches its global accelerator programme, Hangar 51.
Start-ups are invited to pitch to join Hangar 51 and work with one of the world's largest airline groups, creating next generation travel experiences and finding solutions to real business challenges through lasting and collaborative partnerships.
Working with corporate innovation specialist and early-stage investor L Marks, the initiative will support the development of new entrepreneurs to transform the aviation industry and revolutionise customer experience through new technology, products and services.
The ten-week programme, based at IAG's HQ in London, will enable start-ups looking to enter the aviation industry to trial their products globally and receive mentoring from the Group's senior management team. This will help them to rapidly accelerate their product development as well as gain access to real customer insights from experts and funding from IAG and L Marks.
The programme will focus on four areas:

  • Improving airport processes: making customer journeys through the airport easier.
  • Digitising business processes: developing new tools and processes to speed-up and simplify the business.
  • Data driven decisions: finding new ways that data can increase customer satisfaction and create business value.
  • Wildcard: any idea that start-ups believe can improve customer experience.

Start-ups from around the world can now submit their applications to join Hangar 51 at Applications will close at midnight GMT on November 6, 2016.
Glenn Morgan, IAG's head of digital transformation, said: "This brand new programme will bringing cutting edge digital start-ups into the heart of our business. We want them to tell us what we don't know. If start-ups have something that can be applied to our industry to help our customers then we want to hear from them. This initiative is a great opportunity for early stage businesses to fast-track their innovative ideas by working closely with IAG. We'll fully support them through mentoring and funding to improve customer journeys with new disruptive and innovative ideas."
Stuart Marks, technology entrepreneur and Chairman of L Marks added: "Hangar 51 is offering a fantastic opportunity for start-ups to trial their products and tech within one of the world's leading aviation companies as well as give them access to the best mentors and an environment where they can develop their ideas. We are excited to be working with IAG on this project to help them innovate in their business and strengthen their already excellent service offering."


October 3, 2016 IAG09

Media contacts:
IAG press office: +44 208 564 2810

About IAG:
International Airlines Group is one of the world's largest airline groups with 541 aircraft flying to 274 destinations and carrying almost 95 million passengers each year. It is the third largest group in Europe and the sixth largest in the world, based on revenue.

Formed in January 2011, IAG is the parent company of Aer Lingus, British Airways, Iberia, Vueling, IAG Cargo and Avios. It is a Spanish registered company with shares traded on the London Stock Exchange and Spanish Stock Exchanges. The corporate head office for IAG is in London, UK.

IAG combines leading airlines in Ireland, the UK and Spain, enabling them to enhance their presence in the aviation market while retaining their individual brands and current operations. The airlines' customers benefit from a larger combined network for both passengers and cargo and a greater ability to invest in new products and services through improved financial robustness.

The airline industry is moving gradually towards consolidation though some regulatory restrictions still prevail. IAG's mission is to play its full role in future industry consolidation both on a regional and global scale.

British Airways and Iberia are members of the oneworld alliance.

About L Marks:
L Marks is a corporate innovation specialist and early- stage investor. They build bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services. Founded in 2012 by serial entrepreneur Stuart Marks, they run bespoke start-up partnership programmes across industry sectors, supporting rapid innovation and connecting them with the best start-ups. They work with clients such as IAG, John Lewis, EDF Energy and BMW to identify where they believe the challenges are in their businesses and then turn these into opportunities for improvement and innovation. Each programme is tailored to deliver real solutions to the corporate partners and create real opportunities for start-up to test and grow their product with a major partner.