Biography

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Biography PhotoAlex Cruz
CEO of Vueling

Alex became Chairman and Chief Executive Officer of British Airways in April 2016.

In 2006 he founded Clickair. As CEO, Alex drove the airline’s fast European growth, culminating in the 2009 merger with Vueling, turning the new Vueling into one of the most profitable airlines in Europe.

From 2000 to 2006, he was a partner at Arthur D. Little and later in Accenture as its head of aviation. As a consultant, Alex has directed projects with airlines and travel industry companies around the world. Alex began his professional career at American Airlines working in Dallas improving their ground operations at its hub airports. The last five years of his 10-year AMR career were in London, delivering solutions to airlines within The Sabre Group.

Alex is from Bilbao, Spain, has a BS (Central Michigan), MSc degree (Ohio State) in industrial engineering, and a graduate Business Management and Administration degree from the Cox School of Business in Dallas.